About us
We started REP18 in early 2021 by Michael Recine and Daniel Bucci as a way to purchase merchandise online from our favorite golf courses. Since our founding we have turned into a fashion house and digital agency focused on serving the pro shops of some of the best golf courses in the country.
April 2021
REP18 builds online pro shop for Caledonia and True Blue
We met with Bart Romano, the head of golf operations at True Blue Golf Club (Caledonia’s sister course), and told him about our experience of not being able to purchase Caledonia merchandise online. After a few meetings, we were able to convince Bart to give us a try! REP18 went live in April 2021 offering hats and golf shirts with Caledonia and True Blue logos. We are proud to still have these two courses as partners today.
October 2021
REP18 creates the Caledonia Ducks
The Caledonia Ducks are our first foray into creating alternative / secondary logos for a golf course. Caledonia uses different types of ducks to represent their different course yardages. These ducks are visible on the course scorecard and duck tee markers decorate each tee. We launched merchandise featuring these ducks and their associated yardages in October 2021. Our duck merchandise still sells today and gave us the key insight that customers love merchandise that is specifically created for their favorite courses.
January 2022
REP18 builds online pro shops for Thistle & Raspberry
We begin selling Thistle Golf Club and Raspberry Falls Golf & Hunt Club merchandise online. Thistle Golf Club is one of the best ranked public courses in North Carolina and is an extremely popular course for Myrtle Beach destined golfers. Raspberry Falls is the premier public course in Northern Virginia and is the local favorite for Mike and Dan. We are proud to continue offering merchandise from these amazing golf courses.
September 2023
REP18 launches Maverick Collar Collection
Based on the insight that golfers like merchandise that is specific to their favorite courses, we created the REP18 Maverick Collar golf shirt collection. Each shirt in the collection has a collar that highlights a unique aspect of the course it represents. We created these shirts for Caledonia Golf & Fish Club, True Blue Golf Club, Thistle Golf Club, Raspberry Falls Golf Club, and Brunswick Golf Club. Our Maverick Collar Collection can be found on our website and at the pro shop of our partner golf courses.
September 2023
REP18 launches Course Icon Collection
Based on the insight that golfers like merchandise that is specific to their favorite courses, we created the REP18 Course Icon collection. Each shirt in the collection has patterned icons that highlight a unique aspect of the course. We created these shirts for Thistle Golf Club and Pearl Golf Links. Our Course Icon shirts can be found on our website and at the pro shop of our partner golf courses.
October 2023
REP18 launches Raspberry ‘Members Only’ Golf Shirt
We collaborated with Willy Lutz - the Director of Golf at Raspberry Falls and the Middle Atlantic PGA section Merchandiser of the year for public courses in 2023 - to come up with a custom golf shirt for his members. Willy wanted a shirt for his members that highlighted the unique history and characteristics of the course. The project required a custom logo and shirt design. Ultimately we came up with a high quality shirt that draws on the course’s unique history as a raspberry farm and host of fox hunts. The shirts were distributed to extremely pleased members.
FAQs
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Our partner golf courses have granted us the right to license their logo and sell merchandise with their branding.
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No. While the products listed on our stores may be similar, we do not ship products from the courses’s pro shop
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No. We are a 3rd party company that works with our partner courses to design, manufacture, and distribute course-branded merchandise. We have no influence over tee times or other aspects of course operations.
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Our golf shirts are specifically made for the golf course we are working with. Every color, pattern, and detail of the golf shirts we make are chosen with the course in mind.